Overview

The Bluestars assistant is an on-page conversational assistant. It knows your website and products, greets visitors in a segment-appropriate tone, and helps them find what they need and decide. It’s entirely dashboard-configured — beyond the install script, you write no code.

Where it appears

The assistant mounts at the placements you define — CSS selectors that decide where on the page it renders (inline in a product panel, after a hero, as a pop-up, etc.). If no placement matches a page, nothing renders.

How it uses your content

The assistant’s wording is not a set of static fields you fill in. When it mounts, it asks the server for an opener tailored to the current context:

• the placement’s label and the page’s URL and title,
• the page language,
• the visitor’s BSR segment.

The server returns a segment-appropriate header title, greeting, starter questions, and input placeholder (cached for about a day per tenant + placement + page + language + segment). So the same assistant greets a rood visitor on a product page differently from a blauw visitor on the homepage — automatically.

Answers come from the server too, which assembles the assistant’s instructions from your tenant’s prompt configuration plus the BSR segment and page context. The assistant can use tools to search your website, fetch a page, search products, and read the cart, so its answers are grounded in your actual content rather than generic knowledge.

What you configure

Area	Page	Docs
Where it mounts	Assistent	Placements
Colors, dark mode, display	Assistent	Appearance & display
Product cards, surveys	Assistent / Enquêtes	Products & campaigns
Go live	Publish bar	Test vs. Live

Going live

Like content swapping, the assistant has its own Test/Live switch and starts in Test. In Test mode it only renders with ?bs=1; set it Live and publish to show it to real visitors. See Test vs. Live.