On your site

Understand what moves visitors on your site.

People decide on different grounds. Your analytics show you where visitors drop off, Bluestars shows you why. Our AI turns that straight into audiences and copy per lifestyle, built on BSR data covering 8.2 million Dutch households.

Blue wants the evidence on the product page and spends €107 per order on average. Green looks for reassurance and spends €64.
Blue wants the evidence
Green looks for reassurance
Yellow wants to decide together
Red decides fast

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Just your business email and website.

Woman in sunglasses holding an armful of shopping bags

In your advertising

Advertise on what moves your customers.

A click is not a sale. Google Ads and Meta count your clicks, Bluestars shows which lifestyles actually buy. Our AI turns that into lifestyle audiences and ad copy right away, so your budget lands with the people who follow through.

On one site a single lifestyle drove 32% of the traffic, but only 10% of the buyers.
32% clicksOf the traffic
10% buysOf the buyers
Man in a hat and sunglasses sipping a cocktail against an orange wall

In your email

Email what moves your readers.

One message, four different arguments. Your email tool counts opens and clicks, Bluestars splits your list by lifestyle. Our AI writes the subject line and the body that land with each group.

In one test, lists split by lifestyle earned 65% more clicks than lists without.
Man in a blue blazer Blue Every spec, side by side
Man in a green fleece Green Know for sure it fits
Woman in a yellow blouse Yellow What others went for
Woman in a red blouse Red New, and yours today

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Woman in a straw hat and sunglasses against a yellow wall
The story

You know how many visitors drop off. Not why.

Every marketer knows the report: this many visitors, this many drop-offs, this many buyers. But why does one group buy while the other only clicks?

MarketResponse has spent 25 years researching what moves people in the Netherlands. That produced BSR Lifestyles, assigned to all 8.2 million Dutch households. Bluestars adds its Online Buying Index on top. So you know what drives people and where they buy online, ready to use in your online marketing.

You see who wants evidence, who is looking for certainty, who wants to experience it together and who wants to choose fast. Your budget goes to people who do not just click but also buy, and every lifestyle gets the right argument.

BSR Lifestyles

The lifestyles, and what they need in order to choose.

BSR Lifestyles is the segmentation model by MarketResponse that shows what really drives people. It types visitors on their decision motivation rather than on demographics, and is assigned to all 8.2 million Dutch households. For e-commerce Bluestars works with four lifestyles, for travel and tourism with seven.

Man in a blue blazer

Blue · Control

wants facts and evidence

Convince with: specifications, comparisons, guarantees.

Man in a green fleece

Green · Safety

wants certainty and trust

Convince with: reviews, clarity, no surprises.

Woman in a yellow blouse

Yellow · Harmony

wants warmth and togetherness

Convince with: the moment, the people around it, social proof.

Woman in a red blouse

Red · Freedom

wants autonomy and adventure

Convince with: distinction, experience, being able to choose fast.

What Bluestars does

From insight to application, in four parts.

You see which lifestyles visit your site and buy, you reach them through ads and email, you let AI write the content per lifestyle, and your site adapts to it live.

01

Insight and statistics

See which lifestyles visit your site, which ones convert and buy best, and where you lose revenue.

More about Insight and statistics
02

Audience activation

Reach the lifestyles that buy, with audiences for Google Ads and Meta and email lists per lifestyle.

More about Audience activation
03

Content creation

Let AI write your ads, landing pages and emails per lifestyle, within your own brand and tone of voice.

More about Content creation
04

Live on your site

Copy and accents adapt to the likely lifestyle of your visitor. One site that behaves like four.

More about Live on your site
Works where you work

No new system to learn.

Use Bluestars in the tools you already have open.

In your AI assistant

Ask in Claude or ChatGPT which lifestyles buy from you, or have an email written per lifestyle. Bluestars supplies the data and the lifestyle knowledge.

In the dashboard

All insights, audiences and content in one place.

In your own systems

Through the API, for your CRM, CDP or email platform.

Three business cases

Three channels improved, on the numbers you already track.

Bluestars improves three channels, each with its own metrics that marketers already know.

Ads

What Bluestars does

Lifestyle audiences and ad copy per lifestyle for Google Ads and Meta.

What you steer on
  • Budget
  • CTR
  • Bounce after click
Example

One lifestyle drew 32% of the traffic, but delivered only 10% of the buyers.

Landing pages

What Bluestars does

Accents and copy per lifestyle on landing pages and product pages.

What you steer on
  • Bounce
  • Session duration
  • Conversion
Example

Blue is the biggest source of revenue and spends the most per purchase, +19%.

Email

What Bluestars does

Subject line and content per lifestyle, email lists per lifestyle.

What you steer on
  • CTR
  • Bounce after click
Example

Lifestyle lists +65% clicks compared to lists without lifestyle.

Why Bluestars

Validated data, ready to use.

  • Validated

    Bluestars only uses data sources you have validated yourself.

  • From insight to action

    Bluestars does more than show the lifestyles: you build audiences and content per lifestyle to put to work right away.

  • AI where you already work

    You use Bluestars straight from your own AI assistant, without learning a new system.

  • Privacy-friendly

    Bluestars looks at lifestyles of groups and uses no tracking cookies.

Trusted by

  • NS
  • &olives
  • RCN Vakantieparken
  • Kunstpakket
  • AS Watson Benelux
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The right argument for every lifestyle.

Discover for free which lifestyles visit your site, and which ones do not just click but also buy.

Just your business email and website.
  1. Right away A lifestyle scan of your site. How do you address each lifestyle today?
  2. After one line of script Which lifestyles visit your site, after a few days of traffic.
  3. After connecting your webshop Which lifestyles buy, and what they spend.