Lifestyle distribution
See which BSR lifestyles your site attracts — Control, Safety, Freedom or Harmony — and how that mix differs per page, channel and campaign.
Your analytics tells you what visitors do, but not why. Insights places the behaviour on your site alongside MarketResponse's BSR lifestyles, so that for each motivation type you can see who comes in, what drives them and at which moment they hesitate. No vague personas, but insight based on continuous research among more than 8.2 million Dutch households.
What you see with Insights
Moments of hesitation
Discover where each type drops off: a Control visitor misses substantiation, a Safety visitor misses reassurance. We pinpoint the moment and the reason.
Conversion per type
Compare conversion and loss per lifestyle, so you know where the biggest opportunities lie — not based on demographics, but on decision motivation.
Source & context
Link lifestyle to origin and behaviour, and see which sources bring in which motivations — input for your media buying and content.
How it works
- 1
Connect your site
One line of script or a connection with your existing marketing stack. No migration, no cookies for recognising the BSR type.
- 2
We place behaviour alongside BSR
Our agents recognise the lifestyle motivation behind the behaviour on your site and validate it against MarketResponse's BSR model.
- 3
You get a clear picture
A dashboard that shows, per lifestyle, who comes in, what works and where you lose conversion — with concrete points to act on.
Discover the other agents
Curious what Insights does for your site?
Run a free BSR scan — you'll see, per lifestyle, why visitors hesitate or choose. Free and within minutes.
Scan your site