Insight and statistics

See which lifestyles visit your site, and which ones convert and buy best.

Your analytics tells you what visitors do, but not why one group buys while the other only clicks. Bluestars puts the behaviour on your site next to the BSR Lifestyles by MarketResponse and adds its Online Buying Index. So you see per lifestyle who comes in, who buys and where you lose revenue.

What you see

Lifestyle split

See which lifestyles visit your site, and how that mix differs per page, channel and campaign.

Buyers and spend

See which lifestyles buy and what they spend per purchase, so you know which group carries your revenue.

Drop-off moments

See where each lifestyle drops off. Control misses evidence, Safety misses certainty. You see the moment and the reason.

Source and context

Link lifestyle to source and behaviour, and see which channels bring in which lifestyles. Direct input for your media buying.

How it works

1

Right away

A lifestyle scan of your site shows how you address each lifestyle today, before you install anything.
2

After one line of script

After a few days of traffic you see which lifestyles visit your site, per page, channel and campaign.
3

After connecting your webshop

You see which lifestyles buy, what they spend and where the rest drops off.

The other parts

Curious what Bluestars does for your site?

Start for free with a lifestyle scan of your site, and see how you address each lifestyle today. Just your business email and website.

Start for free