Copy and accents that follow
Blocks, copy and accents follow the likely lifestyle of the visitor, without building a separate page per lifestyle.
Insight only counts at the moment someone chooses. Live recognises the likely lifestyle of visitors while they are on your site, and adapts copy and accents. Visitors looking for certainty see reviews and clarity, visitors who want to choose fast see the distinction. On the same page, at the same moment, without four times the work.
What Live does
In context
Not only who the visitor likely is counts, but also where they come from and what they do.
You stay in control
You decide what may vary, and everything can always go back to the base version.
On top of your stack
Live runs as a layer on top of your existing site. One line of script, no replatforming.
How it works
- 1
Decide what may vary
Mark the blocks and copy that may adapt. Everything else stays exactly as it is.
- 2
The lifestyle is recognised
During the visit Bluestars determines the most likely lifestyle from behaviour and context, at group level.
- 3
The right version appears
The visitor sees the variant that fits that lifestyle. Measurable, and always reversible to the base.
The other parts
Curious what Bluestars does for your site?
Start for free with a lifestyle scan of your site, and see how you address each lifestyle today. Just your business email and website.
Start for free