Real-time personalisation
Text, blocks and accents shift live with the recognised lifestyle — without you having to build a separate page for each type.
All agents 03 · BSR Bluestars
Live
Content that adapts in real time to your visitor's lifestyle type.
Insight only becomes valuable when you act on it at the moment that counts. Live recognises your visitor's BSR motivation while they are on your site, and adapts content, explanations and functionality to it in real time. A Freedom visitor sees boldness and experience; a Safety visitor sees reviews and reassurance — on the same page, at the same moment.
What Live does in real time
Contextually tailored
Not only who the visitor is, but also where they come from and what they do determines what they see. Personalisation that fits the context.
Remove hesitation
At the moment of decision, Live shows exactly the argument, proof or nudge that this lifestyle type needs to click through.
On top of your stack
Live runs as a layer on top of your existing site and marketing stack — easy to connect, no replatforming.
How it works
- 1
Decide what may vary
Mark the blocks, texts or functions that are allowed to adapt. You stay in control of what does and does not change.
- 2
Live recognises the motivation
During the visit, Live determines in real time the most likely lifestyle type based on behaviour and context.
- 3
The right version appears
The visitor automatically sees the variant that matches their motivation — measurable, and always resettable to the baseline.
Discover the other agents
Curious what Live does for your site?
Run a free BSR scan — you'll see, per lifestyle, why visitors hesitate or choose. Free and within minutes.
Scan your site