Insights on choosing, clicking and converting.
How BSR motivation, AI and behavior come together at the decisive moment — and what that means in practice for your site, ads and content.
Motivation-driven ecommerce
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Shopping with AI in hand
Recent research (Emerce) shows that AI is increasingly being used by consumers while shopping online. People rely on smart tools for product information, price comparison and choosing a webshop. Nearly two thirds even follow AI advice without checking the source. This shows how quickly AI has become embedded in the buying process, and how big the difference is with older shoppers, who are far more cautious.
The end of the search bar on your own site: on-site search becomes conversation
On-site search is changing fundamentally. The traditional search bar, based on isolated keywords and filters, is increasingly out of step with how visitors and customers actually search.
AI-Driven Guided Commerce: the new category reinventing sales
Discover how the combination of Conversational Commerce, Guided Selling and AI intelligence creates a new sales experience that guides customers better.
AI assistants and AI agents: what's the difference?
Discover the difference between AI assistants that respond to questions and AI agents that grow your online sales autonomously.
What is AI literacy?
Learn what AI literacy means and how to use AI safely and effectively in your work with this practical step-by-step guide.
Welcome to the Bluestars Blog
Discover insights, trends and best practices in the field of AI. Practical knowledge for organizations that want to put AI to work.