Concept
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6 May 2026
Shopping with AI in hand
Recent research (Emerce) shows that AI is increasingly being used by consumers while shopping online. People rely on smart tools for product information, price comparison and choosing a webshop. Nearly two thirds even follow AI advice without checking the source. This shows how quickly AI has become embedded in the buying process, and how big the difference is with older shoppers, who are far more cautious.
14 January 2026
The end of the search bar on your own site: on-site search becomes conversation
On-site search is changing fundamentally. The traditional search bar, based on isolated keywords and filters, is increasingly out of step with how visitors and customers actually search.